svetlana masjutinaKids and Urban Future“I believe the children are our future. Teach them well and let them lead the way” — Whitney Houston “Greatest Love Of All”Nov 3, 2018Nov 3, 2018
svetlana masjutinaSize Matters. Branding Strategy for MicrostatesBuilding a strong place brand or a place “competitive identity”, as Simon Anholt defines it, is a complex exercise which includes a…Nov 3, 2018Nov 3, 2018
svetlana masjutinaDestination Branding in the Age of TerrorismOn the rising wave of global terrorism threat security and political stability are becoming the important aspects of contemporary place…Nov 3, 2018Nov 3, 2018
svetlana masjutinaTourism OverdosePhenomenon of mass tourism has been known from 1960s but globalisation, ease of travel, growth of new outbound tourism markets and digital…Aug 8, 2017Aug 8, 2017
svetlana masjutinaAirport Branding. Creating a Sense of Place in AirportsTimes when airports were just faceless transport nods with an efficient processing of passengers and baggage as their prime “raison d’etre”…May 21, 2017May 21, 2017
svetlana masjutinaAgeing Population Challenge in the Urban ContextMaking cities more age-friendly is a necessary and logical response to promote the wellbeing and contributions of older urban residents and…May 6, 2017May 6, 2017
svetlana masjutinaCity Secrets. Overcoming the Shadow of Urban Growth.Cities are the centres of trade and ideas that define the modern life. What makes some places more attractive than others? Why do some…Apr 28, 2017Apr 28, 2017
svetlana masjutinaBranding City as a Talent MagnetA city’s brand can serve as a beacon to draw the attention of international talents. World Class Cities PartnershipApr 25, 2017Apr 25, 2017
svetlana masjutinaBranding Cities through Culture. A Little Party Never Killed NobodyCulture plays one of the key roles in facilitating an authentic experience of a place and is one of its liveliest assets. Many famous…Mar 30, 2017Mar 30, 2017
